BOUTIQUE STRATEGY CONSULTING FOR SMALL BUSINESSES
Clarity + Confidence To Run Your Entire Business
Based in Oceanside, CA | Serving Small Businesses Everywhere
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Make Informed Decisions
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Serve Your Customers Better
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Know You're Doing It Right
Running a business is complex, but it shouldn’t be a guessing game.
When you don’t understand how your business functions as a whole system:
Money, time, and energy get poured into the wrong things
Priorities shift constantly because nothing is anchored in a clear plan
You carry more on your plate than you should
Decisions feel risky
You and your team end up working in silos
Cash flow becomes unpredictable and stressful
You default to what comes naturally and neglect other critical areas of the business
Success shouldn’t be random.
You need clarity and a real strategy so your business works together as a whole.
THE 3 BUCKETS AT H+CO FOR
How We Help Small Businesses
(01)
Strategy Practice
Your business is full of moving parts, and most people treat them like separate problems. We don’t. Your strategy should connect everything so your decisions become clearer and easier to trust. Good strategy reveals what matters, aligns your efforts, and shows how each decision affects the rest. Strategy isn’t a buzzword, it’s the word.
(02)
Finance House
Your numbers are trying to tell you something. Your finances should make it easier to see what’s true and move with confidence, and you won’t get judgment from us for wherever you’re starting. Good finance creates calm and supports clear decisions. It’s steady, reliable, and designed to guide you. That’s what a strong financial house stands on.
(03)
Design Studio
People don’t care you exist unless you give them a reason to. Your brand has to make them notice, remember, and feel something real, something that helps them step deeper into who they want to be. Good design does that. Good design is rowdy, disruptive, and impossible to ignore.
That’s what we do.
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"I have grown my knowledge to better my business exponentially."
"Can’t say enough good things! They've already helped me pivot so much with my business, and I have grown my knowledge to better my business exponentially. They are thorough, kind, and easy to work with.”
RACHAEL LUNGHI
SIREN FLORAL CO -
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"They've helped me improve my business with patience and without judgment."
I was worried about the cost of building a new custom website, but I am so incredibly pleased with the final product, and their help and execution was worth every penny… Their attention to detail and help in turning our vision into a reality is second to none. They're professional, responsive and knowledgeable; they've helped me improve my business with patience and without judgment.”
EMILY RUBENSTEIN
EMILY RUBENSTEIN LAW, PC -
![Portrait of a smiling man wearing a baseball cap with a logo, gray patterned button-up shirt, against a white background.]()
"An overwhelmingly positive experience, with an incredible group of people."
Lane and Hoffbeck+Co are incredible. Lane guided us through the process of creating our ownership agreement for our new business entity and did an amazing job at both being pragmatic with his advice and understanding of our intent and vision for the company and the way we'd like to operate together. I don't think we would have made it to the end of the process without him. An overwhelmingly positive experience, with an incredible group of people. I'll never start another business without Lane guiding me through the process again.
JAMES GARCIA
MONIKER DESIGN -
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"They are a one-stop shop for any business that wants to reach their fullest potential."
“… Running a small business is HARD work, and I highly recommend working with a business coach to help connect you with your passion..... and also just to have your back. I always feel really clear in my mission after our monthly coaching session. Hoffbeck + Co ROCKS.”
JENNY MACFARLANE
ELOPING IS FUN -
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"We never would have achieved the growth and success that we have without their help."
"We've been working with Lane, Mahla, and their team for over 8 years, and I can honestly say, we never would have achieved the growth and success that we have as a business without their help. In our 10th year in business, we set a new record for the most weddings we've ever booked, and we've already surpassed that for next year's wedding season. From our website and marketing strategies to finance to continuously helping us improve our systems and processes, even to hiring and HR support — we are where we are today thanks to their guidance, wisdom, and encouragement along the way."
JOAN HOFFBECK
LEGACY HILL FARM -
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"We are navigating all things business with Lane. "
“We started working with them to plan out a direction to grow our business, and now we are navigating all things business with Lane. We felt extremely confident in his knowledge and understanding of strategically making business decisions within our first call.”
CAITLIN WRIGHT
REALM DESIGN -
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"The best website developers I’ve come across."
Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job your website is built to do: make you money.'“
MAX DICKINS
HOOPLA! FOR BUSINESS -
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"Mahla & her team are so professional, well organized and offer great advice! We love our new website. "
“She took the time to understand and listen to our story. With her website design and communication skills I know that our customers will love our brand. Her patience is OUTSTANDING we highly suggest their team to anyone out there who is looking for high quality support."
SHARON BOUSTANI
NY GOAT YOGA -
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"They are passionate about making your business a priority."
“They have walked us through every step of our messaging and website revamp with such patience and care. You can really tell that they care about their business and are passionate about making your business a priority! We would recommend them to any business large or small!”
MEGAN NOONAN
NOONAN BUILDS -
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"Professional marketing package in record speed"
“When I first thought up my business, it was merely a thought. I had a dream but no real vision for how to pull it off. I got connected to Hoffbeck + Co thru a referral and after the initial meeting, it was decided, I had to bring them on! Not only did they deliver a professional marketing package (website, logo, colors, story, etc) but they did it in record speed!”
ZANE CURTIS
MONDAY MORNING -
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"Their expertise, collaborative approach, and dedication make them stand out."
“The Hoffbeck + Co team took the time to understand my visions and worked closely with me every step of the way. The whole creative process went smoothly and the final result exceeded my expectations. Their expertise, collaborative approach, and dedication make them stand out in the industry (I have worked with many other similar companies). I am grateful for the fantastic website they created for my business.”
WEN REESE
GLOO CONSULTING -
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"They made my brand and website look amazing.
Hoffbeck was great to work with and really took the time to make sure they produced a quality product for me. They made my brand and website look amazing and reflect the quality product we like to give our clients."
NAOMI COOPER MARTIN
TRAUMA & RELATIONSHIP COUNSELING
Your business can improve + grow.
SCHEDULE A CALL
TELL US ABOUT YOUR BUSINESS
WE HELP YOU BUILD + GROW YOUR BUSINESS
Why disruption matters
WE WORK WITH BUSINESSES
Just Like Yours
Nonprofits
Real Estate Agents/Brokers
Retail Brands
Therapists + Counselors
Veterinarians
Wedding + Event Venues
Wedding Vendors
Architects
Attorneys
Authors + Writers
Chiropractors
Coaches + Consultants
Coffee Shops
Construction
Dentists + Orthodontists
Florists
Fitness + Yoga
Freelancers
Hospitality
Interior Designers
Makers + Artisans
Educated + Certified
FEATURED IN
Get access to our free downloadable resources.
These freebies are all created specifically for small businesses. Don’t miss out on these free downloads that answer questions, provide clarity, and outline specific actions to take to build your business.
SMALL BUSINESS RESOURCES
The H+Co Blog
Quit playing it safe + limiting your business’s growth. Be disruptive.
Increase revenue
Make decisions confidently
Save time, money, and effort
Serve your customers better
