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STRATEGY + Finance + Marketing

Strategic Consulting to Grow Your Small Business

Get no-judgment business help that saves you time and makes you money

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    Make Smart Decisions

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    Serve Customers Better

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    Know You're Doing It Right

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What’s at stake if you play it safe?

  • You risk becoming outdated and getting left behind.

  • You risk becoming replaceable.

  • You risk indifference from your desired customers.

  • You risk running out of cash.

  • You risk business failure.

What if your customers are sick of the status quo? What if they’re waiting for someone to serve them better? What if your industry hasn’t figured it out yet?

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  • Logo with a stylized sun and water design above the text '204MADE' in light green.
  • Elegant logo with the text 'Barbara A. Castrataro ESQ.' in navy blue font on a white background.
  • Text graphic reading 'ELOPING is fun' with 'ELOPING' in large blue and gold 3D letters and 'is fun' in red cursive
  • Logo for Emily Rubenstein Law featuring the initials ER in navy blue and the firm name in smaller navy blue text.
  • Logo for Genesis Exterior Services featuring stylized blue waves and a brown mailbox, with the company name in bold blue and gold text.
  • Logo with the text 'HOOPLA! FOR BUSINESS' in blue, playful font on a white background.
  • The logo of Legacy Hill Farm with white cursive text on a black background.
  • Logo for Monday Morning Bottle Shop with a stylized sunrise and bold, orange text.
  • Black and white outline of a person climbing a ladder to reach a star on the ceiling.
  • Logo of Nonan Builds with a stylized letter N and house roof in dark blue above the text 'Nonan Builds'.
  • Logo for NY Goat Yoga in Gilbertsville featuring pink and red text with a small pink heart containing 'NY' on a white background.
  • The word "DREAM" with the letters in blue and the word "REALM" in larger cursive black font underneath.
  • A silhouette of a person making a peace sign with two fingers, with a sunset behind them.
  • Logo for Sur Coffee, a cafe and roastery, with brown text on a white background.
  • Logo for Trauma & Relationship Counseling featuring stylized leaf or petal shapes in neutral tones with the business name.

How we help small businesses grow

We’re not “just” advisors, bookkeepers, or designers. We’re a boutique small business consulting firm. We specialize in finding, solving, and fixing small businesses’ problems. Here’s a list of ways we can help your business. Know you need help but unsure where to focus or what to prioritize? We can help with that, too. Schedule a call.

Strategy

  • Business Consulting

  • Business Plans

  • Business Problem Solving

  • Client Experience

  • Efficiency Advising

  • Project Management

  • Sales Psychology Coaching

  • Strategy Sessions

  • Value Propositions

BOOK A SESSION →

Finance

  • Banking

  • Bookkeeping

  • Budgeting

  • Capital Raises

  • Company Valuations

  • Finance Consulting

  • Financial Planning & Analysis (FP&A)

  • Financial Dashboards

  • Financial Ratios

  • Owner's Compensation

  • Pricing + Packaging

VIEW PRICING & PACKAGES →

Marketing

  • Branding

  • Brand Messaging

  • Copywriting

  • Email Campaigns

  • Lead Magnets

  • Marketing Consulting

  • Marketing Plans

  • One-Liners

  • Sales Funnels

  • SEO-Friendly Blogging

  • StoryBrand Marketing

  • Website Copywriting

  • Website Design + Development

VIEW PRICING & PACKAGES →

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    "They've helped me improve my business with patience and without judgment."

    I was worried about the cost of building a new custom website, but I am so incredibly pleased with the final product, and their help and execution was worth every penny… Their attention to detail and help in turning our vision into a reality is second to none. They're professional, responsive and knowledgeable; they've helped me improve my business with patience and without judgment.”

    EMILY RUBENSTEIN
    EMILY RUBENSTEIN LAW, PC

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    "An overwhelmingly positive experience, with an incredible group of people."

    Lane and Hoffbeck+Co are incredible. Lane guided us through the process of creating our ownership agreement for our new business entity and did an amazing job at both being pragmatic with his advice and understanding of our intent and vision for the company and the way we'd like to operate together. I don't think we would have made it to the end of the process without him. An overwhelmingly positive experience, with an incredible group of people. I'll never start another business without Lane guiding me through the process again.

    JAMES GARCIA
    MONIKER DESIGN

  • A woman with curly blonde hair smiling and looking to the side, surrounded by colorful confetti and pink background, celebrating joy and happiness.

    "My business has been transformed by working with Mahla at Hoffbeck + Co."

    “They are a wellspring of wisdom and knowledge in all things marketing. Their offerings are insanely comprehensive with expertise in SEO as well as financial services. They are a one-stop shop for any business that wants to reach their fullest potential.”

    JENNY MACFARLANE
    ELOPING IS FUN

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    "We are navigating all things business with Lane. "

    “We started working with them to plan out a direction to grow our business, and now we are navigating all things business with Lane. We felt extremely confident in his knowledge and understanding of strategically making business decisions within our first call.”

    CAITLIN WRIGHT
    REALM DESIGN

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    "The best website developers I’ve come across."

    Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job your website is built to do: make you money.'“

    MAX DICKINS
    HOOPLA! FOR BUSINESS

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    "Mahla & her team are so professional, well organized and offer great advice! We love our new website. "

    “She took the time to understand and listen to our story. With her website design and communication skills I know that our customers will love our brand. Her patience is OUTSTANDING we highly suggest their team to anyone out there who is looking for high quality support."

    SHARON BOUSTANI
    NY GOAT YOGA

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    "Professional marketing package in record speed"

    “When I first thought up my business, it was merely a thought. I had a dream but no real vision for how to pull it off. I got connected to Hoffbeck + Co thru a referral and after the initial meeting, it was decided, I had to bring them on! Not only did they deliver a professional marketing package (website, logo, colors, story, etc) but they did it in record speed!”

    ZANE CURTIS
    MONDAY MORNING

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    "Lane helps us set goals and forecast, so we've been able to grow over the last 10+ years."

    “The team at Hoffbeck + Co cleaned up and continue to manage our books so we can make smart financial decisions. Lane helps us set goals and forecast, so we've been able to grow over the last 10+ years. We honestly wouldn't be functioning, and may not even be in business still, if it weren't for Lane's financial help and guidance.”

    JOAN HOFFBECK
    LEGACY HILL FARM

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    "I have grown my knowledge to better my business exponentially."

    "Can’t say enough good things! They've already helped me pivot so much with my business, and I have grown my knowledge to better my business exponentially. They are thorough, kind, and easy to work with.”

    RACHAEL LUNGHI
    SIREN FLORAL CO

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    "Their expertise, collaborative approach, and dedication make them stand out."

    “The Hoffbeck + Co team took the time to understand my visions and worked closely with me every step of the way. The whole creative process went smoothly and the final result exceeded my expectations. Their expertise, collaborative approach, and dedication make them stand out in the industry (I have worked with many other similar companies). I am grateful for the fantastic website they created for my business.”

    WEN REESE
    GLOO CONSULTING

  • A woman with shoulder-length blonde hair smiling, wearing a white button-up shirt, against a plain white background.

    "They are passionate about making your business a priority."

    “They have walked us through every step of our messaging and website revamp with such patience and care. You can really tell that they care about their business and are passionate about making your business a priority! We ould recommend them to any business large or small!”

    MEGAN NOONAN
    NOONAN BUILDS

  • Smiling woman with long brown hair wearing a black top, outdoors with green foliage in the background.

    "They made my brand and website look amazing.

    Hoffbeck was great to work with and really took the time to make sure they produced a quality product for me. They made my brand and website look amazing and reflect the quality product we like to give our clients."

    NAOMI COOPER MARTIN
    TRAUMA & RELATIONSHIP COUNSELING

Your business can improve + grow.

SCHEDULE A CALL

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TELL US ABOUT YOUR BUSINESS

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WE MAKE SUGGESTIONS + YOU MAKE DECISIONS

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Why disruption matters

WE WORK WITH BUSINESSES

Just Like Yours

  • Nonprofits

  • Real Estate Agents/Brokers

  • Retail Brands

  • Therapists + Counselors

  • Veterinarians

  • Wedding + Event Venues

  • Wedding Vendors

  • Architects

  • Attorneys

  • Authors + Writers

  • Chiropractors

  • Coaches + Consultants

  • Coffee Shops

  • Construction

  • Dentists + Orthodontists

  • Florists

  • Fitness + Yoga

  • Freelancers

  • Hospitality

  • Interior Designers

  • Makers + Artisans

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FEATURED IN

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Get access to our free downloadable resources.

These freebies are all created specifically for small businesses. Don’t miss out on these free downloads that answer questions, provide clarity, and outline specific actions to take to build your business.

Educated + Certified

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  • A black and gold badge with the text 'Certified Storybrand Guide' and 'Certified Since 2018'.
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  • Certification badge with a magnifying glass icon, pink background, and white text that reads 'SEO Certified Duo Collective.'
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SMALL BUSINESS RESOURCES

The H+Co Blog

Quit playing it safe + limiting your business’s growth. Be disruptive.

  • Increase revenue

  • Make decisions confidently

  • Save time, money, and effort

  • Serve your customers better

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