2023 Year In Review
HAPPY NEW YEAR! 🍾
One of our favorite ways to kickoff the new year is to reflect back on all the previous year held and celebrate it! This annual recap always seems to be a fan favorite 😁
So, without further ado… our 2023 year in review!
NEW YEAR, NEW LOOK!
It was high time to spruce up the look of our weekly email! ✨ Thanks to some great updates to Mailchimp’s design capabilities, we made some fun upgrades to our email design, which you’ll see now moving forward each week.
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Celebrated 7 Years in Business
What a ride it has been! We both quit our full-time jobs (at Accenture and a social media marketing agency) seven years ago to invest in growing Hoffbeck + Co. It’s been far from easy, with more lessons learned along the way than we can count, but 1,000% worth it. Grateful to be 7 years in and for ALL OF YOU along the way!
130+ Small Businesses Served
Across 20 states and 6 countries
We’ve now served over 130 small businesses! This past year we increased the number of ongoing monthly and retainer clients we’re working with, in addition to adding new clients.
HIRED 2 NEW TEAM MEMBERS
Our team keeps growing (and they’re all amazing)! 🤩 In July, Jessica Heeg, Marketing + Office Coordinator, and Amanda Cannon, Website Designer + Developer, joined our team. Along with our existing team members, they are helping us expand the ways we serve our clients. You’re in good hands over here folks!
New Bookkeeping Packages
Apparently, a good number of you are looking for a new, better bookkeeper (or understandably so, you’re tired of doing it yourself. 😅) Based on what we’ve learned from your interest and needs over the years, we’ve put together new bookkeeping packages that offer services at different tiers based on the size and needs of your business. The new packages are dropping soon! Keep your eyes out. 👀
Interested in better bookkeeping? 👇
Accessible Online Coaching
We leaned more into offering ongoing monthly coaching this year and learned there is a lot of interest in this! We currently offer an ongoing monthly coaching package for $425/mo, and clients can choose their focus on marketing, finance, or a hybrid of the two. Due to popular demand, we’re in the process of expanding different tiers of coaching services. More on this in 2024!
Interested in business coaching? 👇
Weekly Content FTW!
A goal we shared with you in last year’s 2022 recap email was to show up weekly for you in 2023, and we’re thrilled to say that 95% of the time, we made that happen! We weren’t perfect, but it was never about perfection – it’s about action and momentum. Weekly content is QUEEN/KING. We’ve seen over and over throughout this last year, via our own content and in helping our client’s with theirs, the impact of consistently showing up establishes you as a trusted authority and a way to support and care for your audience. We’re excited to continue sharing more and more in 2024!
Juggled Family + Work
This last year, more than ever before, we did a lot of juggling with work and family time. We have two boys, now 4 and 1.5 years old, and we’ve made intentional decisions to do life and grow our business with our boys by our side (both literally and figuratively lol). We structure our days in a way where we both get time with our boys each day and switch off work shifts and kid shifts. This has been far from easy. It means we work late nights, weekends, and even holidays sometimes, but it also means we get more quality time with our boys. We know this isn’t for everyone. This flow won’t be how we always do things, but right now it’s been so good for us. We’re immensely grateful to be able to organize our days in a way that allows us to spend so much time with our boys.
How We’re Risking + Growing in 2024
Clothing Line
In last year’s kickoff to 2023 email, we mentioned launching a clothing line! Did you remember?! Well, while we didn’t launch yet due to a lot of other balls we have in the air, but we did lean into some ideas on this and hope to launch in 2024! Hold us to it! 😁
BE More Known in Oceanside + SoCal
We love our city! We’ve been so pumped to continue to expand the number of local clients we’re working with, and we look forward to expanding our outreach and marketing efforts locally.
Serving the Small Small Businesses More
We’ve seen there is a desire and need to serve the smaller small businesses better — the solopreneurs, the freelancers, the startups, and the businesses in the earlier years of their business. We are creating Squarespce website templates (launching Q1), offering a variety of bookkeeping packages (launching very soon!), and will be announcing other a la carte products that you can buy to DIY your growth (or tap us if you need some support to know if you’re are doing it right.) If you’re a small, small business, 2024 is YOUR year!
Before you go…
All of you entrepreneurs out there are the real MVPs. No one else knows the late nights, the hustling, the tears, and the heart that goes into building what you’re building. Being a small business owner is not for the faint of heart, but the fulfillment and purpose that can come from it is just about matchless. Thank you for running after your dreams. We deeply believe it makes our communities and the world a better place. Keep it up.
Cheers to 2024! 🥂
ROOTING FOR YOU,
P.S.
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