Marketing to help Your brand look good + sell more
We help small businesses with branding, messaging, websites, copywriting, sales funnels, marketing plans, coaching, and more.
Communicate Clearly
Attract the Right Customers
Increase Your Sales
Unsure how to get results from your marketing efforts?
You’re Not Alone.
This is the number one problem we hear from small business owners about their marketing, and we get it. There are a lot of voices and marketing people out there vying for your dollars. There are different opinions about what’s most important and how to get it all implemented. On top of that, marketing can feel kinda mystical when it’s difficult to discern what to do and in what order. It can be hard to know at the outset if you’re going to get real results from your investment. Then, you’re left feeling skeptical and doubtful, and you may even find yourself retracting from marketing altogether.
It doesn’t have to be this way, though.
At Hoffbeck + Co, we know that checking a box that you did “XYZ marketing effort” doesn’t mean you get the desired outcome (aka: not all marketing is created equal). Mediocre effort gets you mediocre results. Just “doing the thing” isn’t enough. In marketing, “sufficient” isn’t the goal. We’re in the business of helping your business be an outlier so you can dominate in your space.
why a plan and clear story matters.
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Brent Edwards, Brent the Broker
“They have helped me with financial planning for my business, handle all of my marketing, web development, messaging/branding, and digital marketing. My business has grown significantly since bringing them on and our work and growth continues under their tutelage. They are masters of their craft and even better people.”
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Allison Fallon, Find Your Voice
“When hiring someone to write for your business, you want someone who will do it right—who can get in your head and do it the way YOU would do it. As a writer myself, I’m extra picky about these things, and Mahla has been a huge asset. Not only does she deliver excellent results, on time, she’s also a joy to work with. The process is seamless and enjoyable. Whether you’re looking to grow a certain revenue stream, or just clean up the marketing copy for you small business, Mahla is the right person to help.”
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Kyle Westaway, Westaway
“Mahla was a dream to work with. She understood our vision and was fully invested in our success. We hired her to draft a one-liner + web copy and she totally delivered on our (expedited) timeline… The final product is something we're super proud of and our clients are connecting with.”
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Holly Mandel, Improvolution
“WOW. They are life savers (well, Business-Savers…and growers!) we adore our website and not only the look and feel of it but also the thinking behind it which we would’ve never been able to get to without their help and guidance.”
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Sara Jean Banks, New Teacher Collective
“I am incredibly happy that I found Hoffbeck + Co. I reached out to them to help me build a website and sales funnel and they delivered with the quality and detail that I had hoped... and at a price that my small business could afford. I am versed in the Storybrand framework and have read all the books and [they] helped me deliver a website and sales funnel that stayed true to the Storybrand Framework but with all the branding and design I envisioned for my start-up even more revitalized.”
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Ryan Heenan, Wildflower Farm
“Mahla and the Hoffbeck team are AMAZING. We initially hired them to create a website for a boutique event venue. It turns out, they were so much more than just web designers. They were business coaches, strategists, and expert guides throughout. [They] were great about asking hard questions and getting us to sort out exactly how our business should be run. We now have a custom website that looks beautiful and a business that serves our clients better than we could have imagined. Highly, highly recommended!”
How we can help you.
Communicate clearly, build a sales funnel and reach more customers
MARKETING PLAN
Messaging
StoryBrand BrandScript
One-Liner
BRANDING
Logo(s)
Color Palette + Typography
Brand Style Guide
Other Branded Assets
MARKETING COACHING
WebsiteS
Copywriting
Design + Development
Project Management
LEAD MAGNETS
Copywriting
Design
email campaigns
Copywriting + Editing
Mailchimp Setup + Campaign Prep and Scheduling
"If you would like a great marketing investment, trust Mahla with your marketing dollars."
DONALD MILLER, CEO OF STORYBRAND
Some of the Rad Projects we’ve done
We’re storybrand certified.
We use the best marketing framework out there.
It means all our marketing efforts are completed and filtered through the lens of what makes a compelling, great story – where you are positioned as the guide and your customer is the hero. Mahla Hoffbeck was StoryBrand certified in 2018. This framework has proven to increase conversion rates, customer engagement and sales for all types of businesses of all shapes and sizes. If you haven’t heard about it, you’re missing out and need to get the book. It means when you hire us, you can know you’re doing it right.
Invest in marketing that actually works.
Schedule a Free Initial Call
Sign Proposal + Pay
Get the Word Out + Grow
How Much Should YOU spend on your marketing?
Good question. The SBA (Small Business Association) recommends you spend 7-8%+ of your annual revenue on marketing. Do the math on that. Is your budget too small? If so, your budget might just be a four letter word: WANT. Let that sink in a sec. The problem is — what you want to spend might not be giving your business its best chance at success.
Marketing coaching
$495 a month
Coaching action items tracked
Accountability to drive marketing goals
Planning for next month’s priorities and outcomes
Monthly 75-minute marketing coaching session
Unlimited Q&A throughout the month
FAQ
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A sales funnel is a path you intentionally create to take your potential customers down to lead them to buy from you. There can be different components to a sales funnel. In StoryBrand Framework terms — it includes 1) a clear compelling story, ie: Brand Message, 2) Website, 3) Lead Generator, and 4) Email Campaign. We can help you create a full sales funnel. Schedule a Quick Chat to get started.
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Any time! In a 75 minute Zoom we’ll dive into your brand to uncover what you’re doing well with your marketing and what needs some work. You’ll have specific action items to complete after the consultation, which could be DIY if you want or we’ll share how we can help. Topics of discussion could involve: Branding, Website Design, Copywriting, Business Strategy, and Sales. You can book a marketing coaching consultation with Mahla Hoffbeck HERE.
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Great question. The SBA (Small Business Association) recommends you spend 7-8%+ of your annual revenue on marketing. And if you’re in a high growth season with your business (or want to be), you should consider spending up to 10-15%.
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The 5 most common custom-crafted pages included in each package are the (1) home page, (2) call-to-action page, (3) product/services page, (4) about page and (5) portfolio, gallery, case studies page or a second product/services page.
Other common pages, which are available to add A La Carte, include:
Additional Product/Service(s)
Blog
FAQ
Testimonials
Clients
Jobs
Unique Landing Pages (ie: Lead Generator, Partnerships/Vendor Relationships, etc.)
Shop/Online Store
Give your business its best chance at success.
Prioritize and Invest in marketing that works.