We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.

We took on a multi-purpose work and family fun cross-country road trip from Southern California to Southeast Minnesota with two littles and a dog in tow. There’s nothing quite like getting out of your normal space and routine to incite new creative thinking and powerful “aha” moments for both life and work. Jump into the blog to read about our top takeaways from the road trip.

October is here, and we're excited to share our top 5 favorite blogs of 2023 (so far)! From copywriting secrets to the impact of a simple haircut on business, these reads are packed with insights and inspiration. Check them out in this blog and dive into some great content!

Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.

Figuring out how to juggle business and parenting can be really challenging, and it’s something I’ve honestly been a little afraid to talk about openly (more on this in the blog). I’ve been doing this mom + business owner thing now for nearly four years with my two boys, and while I certainly do not have it all figured out — I’m sharing my experience to hopefully encourage fellow parent-entrepreneurs. Learn what our typical family schedule looks like and how we take care of our kids and the business.