2022 Recap + 2023 Sneak Peak
One of our favorite ways to kick off the new year is to take a moment to stop and reflect on the previous year and all it held. So here we go!
Workaversary
We celebrated six years in business in August! It’s hard to believe it has been that long since we took the big jump to quit our previous jobs (ex-Accenture and marketing agency) and commit to helping small businesses through Hoffbeck + Co. It’s not always been easy, but always worth it. Let’s keep it going!
Shoutout Socal Feature
We were so honored to be nominated by our client Realm Design Co. for a local story in Shoutout SoCal. We were interviewed and asked to share our thoughts on:
taking risks
why we're so passionate about helping small businesses succeed
what makes us different
some of our favorite spots + things to do in Oceanside, CA
Lane Completed his Masters
In May, Lane graduated from Pepperdine Caruso School of Law with his Masters in Legal Studies with an emphasis in Dispute Resolution. He is now able to offer an additional legal lens to support our clients, as well as negotiation, mediation, and conflict consulting services.
Number of Clients
We’ve now served over 125 small businesses! 🙌 What a ride. What a blast. Small business owners and entrepreneurs continue to inspire us daily. Keep it up! And thank you all!
Bookkeeping Services
We leaned more into offering bookkeeping services to accompany our CFO and Financial Analysis services. In case you or someone you know is looking for a new bookkeeper, take note:
We will not be the cheapest bookkeeper you can find, but we will help you actually make sense of and use your numbers.
And our bookkeeping services do not have to be purchased with CFO services. They are separate offerings.
SEO Services
We also put more emphasis into growing our SEO services. Our marketing agency arm has been dedicated to helping small businesses look great (with beautiful websites and branding) and sound great (StoryBrand Messaging, One-Liners, and copywriting). We figured it was time to help our clients get more eyes and ears by driving traffic to their websites. Here’s to more visibility for all of us in 2023!
Feature Project
We converted our client’s (Legacy Hill Farm - wedding & event venue) extensive website from Squarespace 7.0 to 7.1. This project allowed us to take an already extensive website and dream a bit of “What if…” into it. We wrote website copy, as well as designed and developed the site. We love when clients invest in giving their business the best shot at success by leaving no stone unturned. Props to Legacy Hill Farm for deciding it was their job to make their website clear and easy for their clients to see and have all the info they would need to decide on their wedding venue.
*Fun fact: Legacy Hill Farm believes that booking a wedding or event should be just as easy as booking a hotel or a vacation. We helped them integrate an online booking calendar so their clients can book their wedding venue right from their couch.
Serving Oceanside More
We had the opportunity to start serving more local small businesses in Oceanside and North County San Diego, like Grunt Works and Noonan Builds. We have clients worldwide and love that, but it’s also been fun to help more local businesses.
Thank you to everyone for journeying along with us in 2022!
How We’re Risking in 2023
Risk is baked into the whole thing. Everything in life has some level of risk associated with it. Often what feels low risk is just risk we have become comfortable with. Make peace with risk. Listen to what it’s telling you, but don’t let it stop you. Do it anyway.
We are going to risk a bit more in 2023.
What that looks like for us this year is:
Being more visible
Taking some chances on some new offerings
Showing up weekly
Rolling out a clothing line … yeah, that’s right. Hold us to it.
What are you going to risk in 2023?
When you write it out, it’s not as scary. And when you tell everyone else you gain a bunch of cheerleaders. Share your risk, we can’t wait to cheer you on.
Cheers to the new year!
Mahla, Lane and Team Hoffbeck + Co
P.S.
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