How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.

Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!

The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.

If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.

People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.

Today, we’re sharing six ideas to encourage your audience to join your email list.

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.

Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.

What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.

Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.

People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.

Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.