Creating a website involves attention to detail. Amidst design and content discussions, small yet vital aspects often shine. Before launching your site, a critical checklist emerges: ten essential tasks. This downloadable PDF guide ensures a seamless debut or enhances your existing site. Custom SEO titles, functional tests, legal compliance – each step matters. Complete them for a confident website launch.

Your website should be your business's ultimate sales tool; if you can’t remember the last time it got you a lead, it’s time to make some changes. If you’re finding yourself feeling frustrated at the lack of action on your website, you might be making one (or multiple) of these common mistakes.

The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.

If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.

After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, Lane and I developed a 3-step plan for copywriting success. Here’s what we came up with.

A quick rundown on Brand Messaging, the power of story, and BrandScripts for your business.

Lots of people struggle to succinctly respond to the question — "What do you do?" A one-liner is a brief one to three-sentence statement that quickly and clearly helps you answer this question confidently.