Custom Websites Made for Small Businesses

Clients come to us at all phases of their business—sometimes just getting started with no branding at all yet, and other times with outdated branding that needs a refresh. We have a variety of branding packages to meet clients where they're at and establish a visual brand identity (logo, color palette, typography, etc.) they love, which can be integrated into their new website.

• Express Branding Package (only available with a website project): $1,000

• The Mini Package (if you already have a logo but need some tweaks/refresh): $1,995

• Essentials Branding Package (if you need to create new branding or do total revamp): $3,995

Check out our brand design process, and inquire for more info.

An intentional brand message (aka: your company's story-narrative) lays the foundation for compelling, clear copywriting for your website and all of your marketing efforts. Mahla has been a StoryBrand Certified Guide since 2018 and utilizes this framework to help clients outline their story BrandScript and One-liners.

Check out our Messaging packages.

QUICK RUN DOWN: Add SEO keyword research to your website copywriting project to maximize SEO efforts from the get-go AND to give you head start on keywords to use in your content marketing.

MORE DETAILED RUN DOWN: Ideally, this is added at the kickoff of your website project so we can do the research and integrate the keywords right into the copy we write for your new site. Yet, if we've built a website for you already with SEO-friendly copywriting (yep, we do this automatically because we know best practices to follow), simply add-on this keyword research whenever you're ready to optimize your SEO efforts. And, it's only $350 for us to integrate the keywords into your current website's frontend + backend after the keyword research is completed.

*Note: SEO keyword research is especially helpful for your content marketing so you can be sure to use keywords in blogs, social media posts, your Google Business Profile, and more.

Sometimes, you need more pages added to your website package, which is available a la carte. Whether you need a portfolio, gallery, e-commerce shop, or some additional interior pages, we can help you build out the perfect custom package your website needs.

New inquiries: Schedule a free call to chat about your project.

Clients: Email Mahla or info@hoffbeck.co to get a quote for adding more pages to your website.

Every website needs at least one freebie (aka: lead magnet or lead generator) right out of the gate. This is a downloadable guide, checklist, or some type of free resource full of helpful information for your ideal customers.

Customers give you their email addresses in exchange for this freebie, which allows you to grow your email subscriber list--while also giving your customers real value, showing you have credibility, and allowing them to "date" you before they're ready to buy from you. Includes one intake and strategy meeting, copywriting, and editing.

Add graphic design to complete your lead magnet for just $1,000.

As you grow your email subscriber list, it's essential that you utilize effective email marketing to sell your products and services. If you're not, you are completely missing out. We even wrote a blog about why you should be leveraging the power of email marketing.

Having an auto-email campaign written and set up is critical to completing an effective marketing sales funnel (and my StoryBrand folks, in particular, you know what we're talking about)! This includes 5 emails for an evergreen sales sequence. Additional emails can be added.

Nurturing your customers simply means you need to be regularly and consistently adding value to them as it relates to your services or products. This is best done with ongoing blogging (which is also a cornerstone part of an effective SEO plan), emails, and social content.

We specialize in writing (or editing) SEO-driven blog content and email campaigns. Generally, we recommend blogging + emailing your subscribers 1x per week, but we'll work with you to create a plan that works for you/your business so you can start and stay consistent (name of the game!). We will also work with you/your team to create a nurturing content plan that works for your business. For reference, average blog post word count is 400 - 2500 words ($260+ per blog for copywriting).

Option to also add ongoing blog implementation on your website and/or Mailchimp email software. Inquire for more info.

Every month we will do a visual inspection and check the frontend and backend of your website (check for site errors and glitches, test contact forms and buttons, etc.) so you have peace of mind knowing your website is working. We also send you a monthly report so you're always in the loop.

Additionally, you get access to basic ongoing content changes such as fixing, tweaking, adding, or removing copy and images, up to 30 minutes per month.

For additional website edits and updates beyond the included 30 minutes, you can wait until the following month or tap into our hourly website support rate ($150/hr).

Feeling unsure how to implement marketing efforts that are actually effective? Want a clear plan to follow to make the most of your marketing budget? We can help.

Utilizing the proven StoryBrand Framework (as a Certified StoryBrand Guide) and other tried-and-true marketing approaches and frameworks, we'll help you create a clear, detailed, and actionable marketing plan so you don't worry and wonder anymore if your marketing dollars are being well spent.

If you want to get on some Zoom sessions with Mahla to talk through and workshop elements of your marketing plan, then we can do that, too. Book a Session.

If you want a documented, outlined, and actionable plan to follow, then this is a great fit.

Inquire for more info.

Marketing consulting and coaching sessions are low-risk with high upside potential. Do a one-on-one video call with Mahla Hoffbeck to spot issues, solve and work through problems, and make a plan so you have clear action steps. Simply choose the length of time you want to meet: 45-minutes or 75-minutes. A longer session simply provides the opportunity to go more in-depth as we workshop ideas.

Sessions are available for both new and existing clients. 

Schedule a Session online.