Every Business Has a Story.
Clarify your brand message + invite customers into a good story
Be Clear
Be Compelling
Be Unique
If you don’t craft and communicate a clear, focused message for your brand, you risk:
Being confusing
Using too much insider jargon
Talking about yourself too much
Not communicating the problem you solve
Having an uninteresting story
Making it difficult for people to buy from you
“Catching” a boring story instead of crafting one worth being a part of
Losing sales
What Is a Brand Message + Why Does It Matter?
Messaging, also called Brand Messaging, for a business refers to how a brand communicates about itself to the public. This includes the words, the tone of voice, the unique value propositions, the problem(s) it solves, and the feeling someone gets when interacting with the brand. It’s the story of the business and how that story is communicated to customers. Your message is important. Your message should be clear, compelling and invite your customers into a story. At Hoffbeck + Co, we help businesses uncover their unique, impactful Message by creating a BrandScript and One-Liner using the proven StoryBrand framework.
We’re storybrand certified.
We use the best marketing framework out there.
It means all our marketing efforts are completed and filtered through the lens of what makes a compelling, great story – where you are positioned as the guide and your customer is the hero. Mahla Hoffbeck was StoryBrand certified in 2018. This framework has proven to increase conversion rates, customer engagement and sales for all types of businesses of all shapes and sizes. If you haven’t heard about it, you’re missing out and need to get the book. It means when you hire us, you can know you’re doing it right.
Your brand message is important.
Schedule a Free Call
Choose a Messaging Option
Have a Clear, Compelling Message
Trusted by.
BrandScript + One-liner Examples.
Check out A sample BrandScript and Multiple One-Liners right on our blog.
3 Options to Get Your Messaging DONe
Coaching calls
$250-$415
Do a one-on-one Zoom call with Mahla Hoffbeck, StoryBrand Certified Guide, to work through any elements of your Messaging. Choose from a 45-minute ($250) or a 75-minute ($415) call.
Timeline: 45 or 75-minute call(s)
Messaging IN-3-WEEKS
$1,995
We have a collaborative process we’ll take you through to create your StoryBrand BrandScript and One-Liner. This includes an intake questionnaire, two Zoom sessions, and a completed Brand Messaging Guide.
Timeline: 3 weeks
Messaging in-2-dayS
$2,995
Book a collaborative two-day workshop to create your One-Liner and StoryBrand BrandScript. You'll get to map out your Messaging live and in real-time with Mahla Hoffbeck on Zoom.
Timeline: 2 days
FAQ
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We offer both 45 minute and 75 minute coaching calls because we want to help you, and we don't want time or price to be a barrier to you getting help. Can we uncover and make progress in a 45 minute call, yes! But generally we've found that with Messaging in particular, there tends to be more to work through and discuss, so the 75 minute call is usually a better fit. That said, if you're partial to a 45 minute call, let's do it. And you can always schedule another one if needed.