Brent the Broker
The Client
Brent the Broker is a trusted real estate agent in San Diego County with 15 years of experience. Throughout his career, he has assisted hundreds of clients with buying and selling homes, closed over 150 transactions, and earned a solid reputation as a reliable expert in the field. We admire Brent's down-to-earth approach and hands-on involvement in every home-buying and selling experience. He takes the time to really listen to his clients, guiding them through each step of the process to make what can be an overwhelming journey as smooth and stress-free as possible.
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Location
San Diego, California
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Client Since
2020
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Brand Vibe
Trusted, Minimalist, Approachable
What We Did
ONE-LINER + MESSAGING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + LEAD MAGNETS + SEO + EMAIL CAMPAIGNS + MARKETING COACHING
A massive pillar in the success of a real estate agent is the ability to build solid relationships with clients. Many potential home buyers and sellers start searching for a real estate agent online, and the competition is steep in San Diego. Brent knew that in order to stand out, he needed to invest in an overhaul of his online presence.
We worked closely with Brent to:
Craft a clear brand message using the story framework (ie: StoryBrand BrandScript and one-liner) that highlights his story and passion for helping clients.
Weave his brand message into the copywriting on his website – ensuring that we really nailed his voice and personality and communicated his passion for helping people.
Design and develop a website that is clear, minimal, and approachable, that truly reflects Brent’s personality so that potential clients get a feel for what it would be like to work with him.
Showcase testimonials from happy customers and photos of real families on his new website (because trust is everything in the real estate industry!).
Develop and implement a content strategy including SEO-rich blogs and nurturing email campaigns.
Now, Brent’s website helps him build connections with potential clients and guides them through the journey of working with him to buy the home of their dreams.
One-Liner
Lots of people worry they'll end up with a bad real estate agent. I help people buy and sell their homes at their pace and on their terms so they end up with the right deal.
The Launched Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
Featured Pages
“My business has grown significantly since bringing them on,
and our work and growth continues under their tutelage. They have helped me with financial planning for my business, handle all of my marketing, web development, messaging/branding, and digital marketing. They are masters of their craft and even better people. Great personalities, easy to work with, and they know their stuff. I would recommend to anyone who is running a serious business.”
BRENT EDWARDS
BRENT THE BROKER
