Brent the Broker
REAL ESTATE BROKER IN SAN DIEGO, CA
Brent the Broker is a San Diego-based real estate agent with 15 years of experience, over 150 home sales, and a reputation as a trustworthy expert. Knowing the importance of a strong online presence in a competitive market, Brent hired us to transform his website and brand messaging. We began by crafting a clear brand message, highlighting his story and passion for helping clients. Our design focused on showcasing his approachable personality and building trust with testimonials and real client photos. The result is a vibrant, user-friendly website that connects Brent with potential clients, guiding them toward finding their dream home.
ONE-LINER + MESSAGING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + LEAD MAGNETS + SEO + EMAIL CAMPAIGNS + MARKETING COACHING
CLIENT SINCE:
2020
The Goal
Brent the Broker is a real estate agent in San Diego County. Over the past 15 years in business, he’s helped hundreds of clients buy and sell homes, closed over 150 home sales, and built a reputation for being a trustworthy expert in his industry.
A massive pillar in the success of a real estate agent is the ability to build solid relationships with clients. Many potential home buyers and sellers start searching for a real estate agent online, and the competition is steep in San Diego. Brent knew that in order to stand out, he needed to invest in his online presence.
Before Brent hired us, he had a basic website that didn’t allow his fun, vibrant personality to shine through. He came to us looking for a complete overhaul of his brand messaging, website copywriting, and website design.
The Solution
We started by crafting a clear brand message for Brent, which included his story framework (ie: StoryBrand BrandScript) and one-liner. From there, we worked closely with Brent to weave his brand message into the copywriting on his website – ensuring that we really nailed his voice and personality and communicated his passion for helping people.
When it came to the website design, our goal was to create a website that was clear, minimal, and approachable. We wanted it to be a reflection of Brent’s personality so that potential clients really got a feel for what it would be like to work with him. Because trustworthiness is everything in the real estate industry, we focused on building credibility with testimonials from happy customers and photos of real families Brent has worked with. Now, his website helps him build connections with potential clients and guides them through the journey of working with him to buy the home of their dreams.
ONE-LINER
Lots of people worry they'll end up with a bad real estate agent. I help people buy and sell their homes at their pace and on their terms so they end up with the right deal.
The Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
“My business has grown significantly since bringing them on,
and our work and growth continues under their tutelage. They have helped me with financial planning for my business, handle all of my marketing, web development, messaging/branding, and digital marketing. They are masters of their craft and even better people. Great personalities, easy to work with, and they know their stuff. I would recommend to anyone who is running a serious business.”
BRENT EDWARDS
BRENT THE BROKER
FEATURED PAGES
