Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, Lane and I developed a 3-step plan for copywriting success. Here’s what we came up with.

A quick rundown on Brand Messaging, the power of story, and BrandScripts for your business.

Lots of people struggle to succinctly respond to the question — "What do you do?" A one-liner is a brief one to three-sentence statement that quickly and clearly helps you answer this question confidently.