Hoffbeck + Co’s Best Business Blogs of 2023

As we approach the close of 2023 and take a moment to reminisce, gratitude fills our hearts for the opportunity to work with such incredible small businesses and founders. You truly inspire us daily to do the work we do. 

 

As a fun way to wrap the year, we are excited to share a curated selection of the best business blogs featured on our website. These blogs not only reflect the collective interests of our valued readers, but they also encapsulate the content that has been most  impactful to small business owners throughout the year. Don't miss out on these great reads and have fun browsing through the most popular blogs of 2023!

Oh! And be sure to share them with friends and fellow small business owners  eager to enhance their online presence.

 
 

1. The Essential 10-Step Website Pre-Launch Checklist


Creating a website involves attention to detail. Amidst design and content discussions, small yet vital aspects often shine. Before launching your site, a critical checklist emerges: ten essential tasks. This downloadable PDF guide ensures a seamless debut or enhances your existing site. Custom SEO titles, functional tests, legal compliance – each step matters. Complete them for a confident website launch.

 
 
 

2. 3 Steps to Writing Great Copy for Your Business


After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, we developed a 3-step plan for copywriting success. Here’s what we came up with.

 
 
 

3. SEO for Squarespace: How to Rank Well on Google


What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.

 
 
 

4. Checklist: 10 Essential Elements Your Website Homepage Needs


Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

 
 
 

5. Unveiling the Power of Google Reviews for Boosting Your SEO Strategy


Did you know that receiving Google Reviews is a great way to increase your business’ local search rank?  There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.

As we bid farewell to 2023, we invite you to delve into these top-viewed business blogs that have resonated with our community. Whether you're launching a website, refining your copy, optimizing for SEO, perfecting your homepage, or leveraging Google reviews, these blogs offer valuable insights to propel your online presence into the new year.

Wishing you continued success in the coming year!


 
 

More soon,

Mahla

CONSULTANT + PARTNER

 

P.S.
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Mahla Hoffbeck

Most business owners feel overwhelmed figuring out the best place to focus time and money for their marketing efforts. Website? Instagram? Facebook ads?

I get it. Without a plan, it can feel like you’re throwing darts while blindfolded and hope a few stick to the target.

I help businesses write copy that sells, develop beautiful websites, and carry out a proven marketing plan and sales funnel to increase revenue.

Schedule a Call today.

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2023 Year In Review

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My Favorite Week: How I Use Rhythms and Rituals in My Entrepreneurial Life