HOOPLA! FOR BUSINESS
CORPORATE IMPROV IN LONDON, UK
Hoopla! For Business, a corporate improv brand in London wanted a new website that captured their brand’s playful, energetic, and high-end voice and vibe. We created a dynamic website and updated branding that balances creativity with professionalism and makes an impactful first impression. With this new website, Hoopla! for Business is better positioned to inspire and appeal to its target clientele and grow.
BRANDING + WEBSITE DESIGN + WEBSITE DEVELOPMENT
CLIENT SINCE:
2024
The Goal
The founder of Hoopla! For Business, Max Dickins, approached us with a bold vision for his corporate improv company in London. His goal was to create a website that captured his brand's playful and energetic spirit while maintaining a high-end feel. The goal was to further establish Hoopla! as a market leader in the UK improv space, expand influence, and grow the business — all while inspiring people in their jobs to reconnect with each other, their audiences, and their inner creativity and spontaneity. The need for a fresh brand and website extended beyond aesthetics; it was a call to reconnect teams in the workplace and reawaken people’s sense of play and connection in an increasingly hybrid, disconnected corporate world.
The Solution
Our agency delivered a website and brand refresh that embodies Max's vision and makes a powerful first impression. The new website showcases Hoopla! For Business as an inviting, creative company that stands out in the corporate training world, blending playfulness with professionalism through the principles of improv. We worked with Max’s website copy to design and develop a website that is energizing, fun, and appeals to companies looking for a fresh approach to team building and personal development. Our work elevated Hoopla! For Business’s online presence, so they can appeal to, speak to, and sell to their target clients across the UK and Europe. You can explore the site and experience the Hoopla! magic firsthand at hooplabusiness.com.
The Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
“Mahla and the team at Hoffbeck are the best website developers I have come across.
Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job you've built a website to do: make you money. Hoffbeck are upfront all along about costs and timescale, which is refreshing. They come up with creative solutions to feedback and so it feels like a collaboration all the way through. I am delighted I found them and I am already thinking of ways to work with them again. Thank you Hoffbeck!”
MAX DICKINS
FOUNDER OF HOOPLA! FOR BUSINESS
FEATURED PAGES
