Hoopla! For Business
The Client
Hoopla is the UK’s first improv training school and London’s first dedicated improv theatre, growing from a small pub workshop in 2005 to a vibrant cultural institution. They bring the principles of improv — deep listening, playful co-creation, and the power of storytelling — into both their theatre and corporate work, helping individuals and teams tackle real-world challenges. For over 20 years, they’ve empowered people to achieve what once felt impossible, whether on stage, in business, or beyond.
-
Location
London, UK
-
Project Completed
2024
-
Brand Vibe
Playful, Energetic, High-End
What We Did
BRANDING + WEBSITE DESIGN + WEBSITE DEVELOPMENT
The founder of Hoopla! For Business, Max Dickins, approached us with a bold vision for his brand — to reconnect teams in the workplace and reawaken people’s sense of play and connection in an increasingly hybrid, disconnected corporate world. His goal was to create a brand identity and website that captured Hoopla!’s playful and energetic spirit while preserving a high-end feel.
We worked closely with the Hoopla! team to:
Design a brand identity that was playful and bold, yet professional, including logo design, a fresh color palette, and typography selections.
Design and develop a vibrant and fun website inspired by their colorful new branding, with unique design elements that totally pop.
We can’t get enough of this bold, colorful, playful, and fresh branding and website!
The Launched Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
Featured Pages
“Mahla and the team at Hoffbeck are the best website developers I have come across.
Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job you've built a website to do: make you money. Hoffbeck are upfront all along about costs and timescale, which is refreshing. They come up with creative solutions to feedback and so it feels like a collaboration all the way through. I am delighted I found them and I am already thinking of ways to work with them again. Thank you Hoffbeck!”
MAX DICKINS
FOUNDER OF HOOPLA! FOR BUSINESS
