Monday morning
ALCOHOL-FREE BOTTLE SHOP + TASTING ROOM IN SAN DIEGO, CALIFORNIA
Monday Morning is a local non-alcoholic bottle shop that curates the best alcohol-free brews, wines, and spirits around the world so San Diegans can drink differently. Founder, Zane Curtis, wanted a brand identity and website that felt warm, welcoming, and authentic— values that resonated with the heartbeat of his brand and the community he’s building. We brought his vision to life with a thoughtfully designed brand, punchy and playful copywriting, and a beautiful website that reflects Monday Morning’s inviting atmosphere and connects meaningfully with customers.
BRANDING + ONE-LINER + MESSAGING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + MAILCHIMP SETUP + SEO SETUP + GRAPHIC DESIGN
CLIENT SINCE:
2024
The Goal
Zane, founder of Monday Morning, wanted to create a brand that reflected the heart of his alcohol-free bottle shop: a welcoming, inclusive space for the San Diego community to explore alcohol-free alternatives. His goal was to develop a brand identity and website that felt warm, authentic, and aligned with the shop’s mission to help people "drink differently." Zane envisioned a digital experience that not only showcased the carefully curated selection of non-alcoholic beverages but also connected meaningfully with customers who value health, mindfulness, and a sense of community.
The Solution
We crafted a brand and website for Monday Morning that captures the inviting, down-to-earth feel Zane wanted. The design is clean and approachable, reflecting the warmth of the in-store experience, while the copy strikes a balance between informative and engaging, inviting visitors to explore the world of alcohol-free drinks. By focusing on authenticity and connection, the website appeals to a wide audience, making it easy for visitors to learn more about the products and feel empowered to make choices that suit their lifestyle. The result is a cohesive, thoughtful digital presence that resonates with the values of Monday Morning’s community.
ONE-LINER
Most people doubt it’s possible to enjoy alcohol-free drinking. At Monday Morning, we called B.S. We curate the best non-alcoholic brews, wines, and spirits from around the world and bring them to our bottle shop so San Diegans can enjoy drinking differently.
The Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
FEATURED PAGES
