Legacy Hill Farm
The Client
Legacy Hill Farm (LHF), Lane’s family’s wedding venue in Welch, Minnesota — just outside Minneapolis and St.Paul — began as a serene private family farm and was transformed into a gorgeous outdoor wedding and event venue in 2015. LHF has since hosted over 500 weddings and events and served more than 70,000 guests and counting! We’ve been working with them on a wide range of marketing and finance services since 2017, and we’ve helped them grow a sustainable business in a competitive market that has ebbed and flowed over the years.
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Location
Welch, Minnesota
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Client Since
2017
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Brand Vibe
Luxurious, Warm, Sophisticated
What We Did
BUSINESS STRATEGY + MESSAGING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + LEAD MAGNETS + EMAIL CAMPAIGNS + MARKETING COACHING + CFO SERVICES + BOOKKEEPING + FINANCE COACHING + OPERATIONS + SOFTWARE SETUP AND SUPPORT + GRAPHIC DESIGN + COPYWRITING + ONGOING WEBSITE MAINTENANCE
When Legacy Hill Farm first came to us in 2017, they knew with their initial success and growing interest from customers in their first two years of business that they needed to expand their marketing efforts. The goal was not only to build them a beautiful, effective website but also to do so in an industry-disruptive manner.
Note: We’ve provided and continue to provide a wide variety of services for Legacy Hill Farm. This portfolio page focuses primarily on the website and some design projects we’ve completed for them.
We worked closely with the Legacy Hill Farm team to:
Simplify their website structure.
Write fresh website copy to fit LHF’s current brand voice and direction.
Build out a robust website map, which included additional pages that would improve the customer experience and reduce administrative efforts for the LHF team.
Design and develop a website that visually captivates visitors and provides the practical information couples are looking for.
Incorporate LHF’s sophisticated color palette alongside high-quality images and top-notch custom videos to showcase the venue's picturesque landscapes and event spaces.
Implement an appointment booking platform to make it easier than ever for couples to book venue tours and informational appointments.
LHF’s website is a digital extension of the venue itself — inviting couples to explore the magic of their wedding day at Legacy Hill Farm. It helps position LHF as a premiere wedding venue, showcases their picturesque property, and allows users to choose their date and book a wedding venue without ever having to tour.
The Lauched Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
Featured Pages
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"they’ve helped us grow by 360% and book more events than ever."
Before hiring Hoffbeck + Co, we were struggling to keep up with a competitive saturated market. Over the last several years, they’ve helped us grow by 360% and book more events than ever.
JOAN HOFFBECK
OWNER OF LEGACY HILL FARM
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“Their services are a highly valuable investment.
From email campaigns to lead generators to identifying the next project to tackle, Hoffbeck + Co comes alongside people and helps them focus in on how to move forward, get results, and make more money.”
BRITNI NORDINE
LEGACY HILL FARM MARKETING + COMMUNICATIONS MANAGER
Graphic Design + Copywriting
We’ve done a variety of graphic design and copywriting services for LHF, including projects such as designing Instagram template graphics, writing and designing downloadable brochures and lead magnets, email campaign copywriting and design, blog copywriting and editing, custom brand icons and graphics, and more.
