Gloo consulting

BUSINESS COACH + FRACTIONAL COO IN LOS ANGELES, CALIFORNIA

Wen Reese is a former corporate consultant turned small business coach and fractional COO, helping entrepreneurs bridge the gap between vision and execution. She needed a professional yet fun website to share her services, schedule appointments, grow her email subscribers, and mirror her expertise and vibrant personality. With sophisticated design, compelling copy, user-friendly features, and personal touches, Wen's website is well-equipped to support the growth of her business.

MINI BRANDING + WEBSITE COPYWRITING + WEBSITE DESIGN AND DEVELOPMENT

PROJECT YEAR:
2023

The Goal

Wen Reese is a bonafide business boss who helps other small business owners bridge the gap between their vision and actual implementation. After more than ten years of working with Fortune 500 companies in corporate actuarial consulting, she left the corporate world to follow her dream of starting a children’s apparel company from the ground up. Then after she transitioned from that role and company, she came to us ready to help small business owners develop clear plans, move tasks off their plates, and grow their companies.

Our goal was to write clear website copy that resonated with her audience of busy entrepreneurs and design a sophisticated, engaging, and functional website that mirrored Wen's expertise and vibrant personality.

Wen needed a website that was professional and sophisticated with a touch of fun, and capable of collecting emails and scheduling appointments.

The Solution

We started by refining her chosen color palette and incorporating modern and fresh typography to enhance readability and aesthetic appeal. Key design features include stunning images of the ocean and California landscapes, resonating with Wen's LA base, and small custom elements like diamond star icons to give the site a unique and polished look. We integrated email collection forms to build Wen's contact list and nurture leads, and implemented scheduling functionality to streamline the appointment booking process for potential clients.

The final website is a true reflection of Wen’s consulting prowess and her lively spirit. It serves as a strong foundation for Wen Reese Consulting, showcasing Wen's extensive expertise and making a memorable first impression on potential clients. With its sophisticated design, compelling copy, user-friendly features, and personal touches, Wen's website is well-equipped to support the growth of her new venture.

THE WEBSITE

See the live website →

Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.

I highly recommend Hoffbeck + Co if you are looking to build your website with clear brand identity.

I recently had the pleasure to work with Mahla and Amanda at Hoffbeck + Co to create a website for my business and I am thrilled with the results. The Hoffbeck + Co team took the time to understand my visions and worked closely with me every step of the way. The whole creative process went smoothly and the final result exceeded my expectations. Their expertise, collaborative approach, and dedication make them stand out in the industry (I have worked with many other similar companies). I am grateful for the fantastic website they created for my business and look forward to continuing our partnership in the future!
WEN REESE
OWNER OF GLOO CONSULTING