NY Goat Yoga

the Client

NY Goat Yoga founders, Aldo and Sharon Boustani, have operated Gilbertsville Farmhouse as a wedding and retreat venue since 2014, but it wasn’t until their children gifted them two baby goats in 2017 that the idea for NY Goat Yoga was born. Now, they host goat yoga classes and retreats for people of all ages on their picturesque 125-acre family farm in upstate New York. Plus, they bring their goats to campuses for their college tours program. Does it get any more fun?!

  • Location

    Gilbertsville, New York

  • Project Completed

    2024

  • Brand Vibe

    Playful, Fun, Vibrant

WHAT WE DID

WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + BOOKING PLATFORM SELECTION AND SETUP

The NY Goat Yoga team wanted an updated website that reflected the playful energy of their goat yoga offerings. They also wanted a new, improved online class booking experience that was more user-friendly — both for their customers and their internal team.

We worked closely with the NYGY team to:

  • Simplify their website structure.

  • Write playful, custom website copy to reflect NYGY’s fun, energetic voice and vibe.

  • Create an intuitive website layout that makes it easy for users to navigate through the site and book classes.

  • Design and develop a bold, vibrant website inspired by their colorful new branding, with eye-catching design elements, such as fun section dividers and custom animated graphic icons.

  • Research, analyze, select and implement a new booking software to streamline the class and retreat booking process, making it quicker and more user-friendly for their customers.

We’re obsessed with this lively, colorful, vibrant website that truly reflects the essence of the NY Goat Yoga brand.

The Launched Website

Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.

FEATURED PAGES

NY Goat Yoga website 1.png
NY Goat Yoga website 2.png
NY Goat Yoga website 3.png
NY Goat Yoga website 4.png

  • We love our new website.

    Mahla & her team are so professional, well organized and offer great advice! We love our new website. She took the time to understand and listen to our story. With her website design and communication skills I know that our customers will love our brand. Her patience is OUTSTANDING we highly suggest their team to anyone out there who is looking for high quality support.

    SHARON BOUSTANI

    OWNER OF NY GOAT YOGA

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