Trauma & Relationship counseling
The Client
Naomi Cooper Martin, LMFT and founder of Trauma & Relationship Counseling (TRC), and her team help couples, families, and individuals navigate life’s challenges and make positive changes in their lives through top-notch counseling services. With over 25 years of experience, Naomi has helped over 500 clients become their best selves.
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Location
San Diego, California
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Project Completed
2023
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Brand Vibe
Tranquil, Timeless, Elevated, Authentic
What We Did
MESSAGING + BRANDING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + ONGOING WEBSITE MAINTENANCE
After over 25 years of providing therapy services to over 500 clients, Naomi was well established and respected, yet she wanted to expand her business beyond herself, hire a team of therapists, and serve more clients. She knew the basic website she had wasn’t going to help her reach these goals, and she knew she needed an official logo and brand to prove and show her expertise.
We worked closely with Naomi and the TRC team to:
Develop a clear and compelling brand message around TRC’s approach to therapy: metamorphosis — the process a caterpillar goes through to become a butterfly.
Design a brand identity using chrysalis-inspired imagery, abstract shapes, and a tranquil color palette to evoke a warm, safe, and elevated aesthetic.
Write StoryBrand-driven website copy to foster a sense of trust and connection with visitors.
Design and develop a beautiful and functional website, including implementing a scheduling calendar that makes it easy to book consultations.
We’re so thrilled with how the messaging, copywriting, branding, and website design came together to help Naomi reach her goals.
The Launched Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
Featured Pages
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“Hoffbeck was great to work with
and really took the time to make sure they produced a quality product for me. They made my brand and website look amazing and reflect the quality product we like to give our clients.”
NAOMI COOPER MARTIN
Branding
FULL LOGO SUITE + CUSTOM FAVICON + COLOR PALETTE + TYPOGRAPHY + BRANDING GUIDELINE + SOCIAL PROFILE IMAGES
