Trauma & Relationship counseling

LICENSED MARRIAGE + FAMILY THERAPISTS IN NORTH COUNTY SAN DIEGO, CALIFORNIA

Naomi Cooper Martin, LMFT and founder of Trauma & Relationship Counseling (TRC), contacted us to do a full branding and website revamp to help grow her practice. We began with a messaging session to clarify her vision. Using the theme of “transformation,” butterfly/chrysalis-inspired imagery, and a tranquil color palette, we designed a new brand identity and website that establishes TRC as a trusted therapy practice, fosters connection and safety for potential customers, and makes it easy for clients to take their first step to work with the Naomi and her team.

MESSAGING + BRANDING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + ONGOING WEBSITE MAINTENANCE

CLIENT
SINCE:
2023

The Goal

Naomi, LMFT and founder of Trauma & Relationship Counseling (TRC), and her team help couples, families, and individuals navigate life’s challenges and make positive changes in their lives through top-notch counseling services.

After over 25 years of providing therapy services to over 500 clients, Naomi was well established and respected, yet she wanted to expand her business beyond herself, hire a team of therapists, and serve more clients. She knew the basic website she had wasn’t going to help her reach these goals, and she knew she needed an official logo and brand to prove and show her expertise.

Our goal was to help her establish a visual brand that suited her brand’s vibe and gave TRC greater brand recognition, then from there, execute that brand into a beautiful, easy-to-navigate website that further solidified TRC’s credibility. They needed a brand identity, a clear messaging strategy, compelling website copywriting, and a tasteful website design.

The Solution

We started with a messaging strategy session to help Naomi get clear on the focus of TRC’s brand narrative. We honed in on a unique theme that inspires TRC’s approach to therapy: metamorphosis — the process a caterpillar goes through to become a butterfly.

This translated visually into TRC’s logo and branding materials, where we used chrysalis-inspired imagery in abstract shapes. We also landed on a tranquil color palette of muted blues, greens, and taupes to evoke a warm, safe, and elevated aesthetic.

With the foundation of strategic messaging, new branding, and StoryBrand-driven copywriting, we created a beautiful and functional website for Trauma & Relationship Counseling. The soothing colors and inviting imagery foster a sense of trust and connection from the moment visitors arrive, and the seamless integration of a scheduling calendar makes it easy for them to book their first free consultation.

THE WEBSITE

See the live website →

Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.

“Hoffbeck was great to work

with and really took the time to make sure they produced a quality product for me. They made my brand and website look amazing and reflect the quality product we like to give our clients.”
NAOMI COOPER MARTIN