5 Squarespace Font Pairings We Love for 2024
The fonts you choose for your brand and website play a significant role in setting the tone for your organization. Thoughtfully chosen fonts that are used consistently help to establish professionalism and trust in a brand.
If you want a deeper dive into the importance of typography in creating a cohesive brand, be sure to check out our previous blog post: How to Choose Brand Fonts.
Today, we’re sharing specific examples of Squarespace font pairings we’re loving this year! Squarespace provides its own default “Font Packs,” which generally include well-matched typefaces, but we want to give you some more unique ideas that allow you to set your brand and business apart from the standard pairings everyone is using.
What We Consider When Choosing Squarespace Font Pairings
Readability
As much as we might admire the beauty of a specialty font’s flourishes, the number one goal here is to get your message across clearly. That’s why it’s important to always choose well-designed, highly legible typefaces that allow the user to digest the content easily without having to strain their eyes to read.
Establishing a Mood
There are so many fonts out there and each has its own character. The fonts you choose to use on your website should reflect your brand’s vibe. Are you evoking a feeling of playfulness and whimsy or a more modern and clean approach?
Hierarchy & Consistency
As you tell your brand story, your fonts should work for you to help establish a clear hierarchy that shows the viewer where to look first, second, and third. You can differentiate between headlines, body copy, and callouts by using different typefaces, font weights, or type treatments in consistent ways. The goal is to create visual interest and clarity without overwhelming users, so it’s important to limit the number of typefaces while still having enough variation to establish a clear hierarchy.
While you could utilize the many font weights and type treatments within one type family, we usually recommend 2–3 fonts:
A display font for headings
A simpler, highly legible font for body text
A third accent font that adds some extra personality to callouts or buttons–if brand applicable
Contrast & Harmony
While the fonts that are paired together should have a sense of compatibility, they shouldn’t be too similar in structure or weight. When choosing typefaces that work together well, we like to contrast serif against sans-serif or thick fonts against thin fonts. We also consider the character width and use of type treatments like all-caps or italic settings.
5 Unique Squarespace Font Pairings We Love
1. Europa & Maiola
Headline: Europa
Body Copy: Maiola
Why We Like It: A modern, geometric headline font gives a clean, crisp feel, while the body copy and callouts support it with a bit more edginess and personality.
Who It’s Good For:
Speakers
Course Creators
Educational Coaches
2. Meno Display & Adelle Sans
Headline: Meno Display
Body Copy: Adelle Sans
Why We Like It: These thoughtfully designed, editorial-style typefaces were made for authors, copywriters, and other creative business owners. With just the right amount of elegance in its flourishes, this serif display font creates an elevated, yet approachable look that was created for large headlines. Adelle Sans builds upon that feeling and is easily legible as body copy — plus, it comes with so many weight options!
Who It’s Good For:
Creatives
Authors
Copywriters
3. Cormorant Infant & Proxima Nova
Headline: Cormorant Infant
Body Copy: Proxima Nova
Why We Like It: Cormorant Infant has a traditional, stable feel with a bit of character that makes it feel more approachable. Pairing it with the modern, clean Proxima Nova for body copy creates an updated look.
Who It’s Good For:
Attorneys
Consultants
Therapists
Other Professional Service Providers
4. Adrianna Extended & Roboto
Headline: Adrianna Extended
Body Copy: Roboto
Why We Like It: Adrianna Extended has a bold, strong feel and works well both in all-caps and sentence case. Roboto is a clean, sans serif body copy font that has many weight options and contrasts nicely against the extended headline font.
Who It’s Good For:
Construction Companies
Roofers
Fitness Studios
Personal trainers
5. Kumlien Pro & Astoria
Headline: Kumlien Pro
Body Copy: Astoria
Why We Like It: There’s so much personality happening here! That can be hard to achieve without legibility issues or overwhelm, but this pairing has just the right balance of classic and cool that it works.
Who It’s Good For:
Photographers
Florists
Wedding Planners
Influencers
Interior Designers
Pro Tip
If there is a font you love that is not offered on Squarespace, you can use custom CSS code to add fonts into your Squarespace site. This can be a little more complex, which we handle in all our website projects (check out our website packages), and if you just need a little extra help, shoot us an email at: info@hoffbeck.co
To Recap
The fonts you choose for your website should align with your brand identity and be used everywhere your brand shows up on your website and beyond such as: downloadable lead magnets, email campaigns, social media, ads, print collateral, etc.
While fonts evoke personality and emotion, their main role is to communicate your message in a manner that connects with your buyers.
If you’re DIY’ing your brand font selection, try out one of these Squarespace font pairings! Be sure to experiment with different font pairings and test them across devices to ensure consistency and legibility.
Need help with your fonts? Want a pros help getting your custom branding created or updated? We can help with that. Schedule a call to chat with us about our branding packages.
More soon,
alyssa
GRAPHIC DESIGNER
P.S.
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