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Digital Marketing, Marketing Jessica Heeg Digital Marketing, Marketing Jessica Heeg

The Ultimate Guide to Google Analytics GA4 Setup for Beginners

GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.

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Business Coaching, Marketing Mahla Hoffbeck Business Coaching, Marketing Mahla Hoffbeck

Hoffbeck + Co’s Best Business Blogs of 2023

As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!

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Marketing, Branding, Website Design Alyssa DeGeorge Marketing, Branding, Website Design Alyssa DeGeorge

10 Words Used in Graphic Design Lingo You Should Know

In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.

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Marketing, Branding Alyssa DeGeorge Marketing, Branding Alyssa DeGeorge

Our Step-by-Step Brand Identity Process

We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.

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