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The 10 Best Script Fonts on Squarespace
While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.
5 Squarespace Font Pairings We Love for 2024
The fonts you choose for your website play a significant role in setting the tone for your organization. Check out five Squarespace font pairings we love that can set your website apart from the standard pairings everyone is using.
How to Choose the Right Fonts for Your Brand
Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.
How to Use Color Theory to Choose Your Brand Colors
We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.
10 Words Used in Graphic Design Lingo You Should Know
In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.
Our Step-by-Step Brand Identity Process
We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.
What is a Brand Style Guide and Why You Need One
Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.
Debunking 3 Myths about Brand Messaging
Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!
How To Create a Compelling Brand
We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.