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Branding Alyssa DeGeorge Branding Alyssa DeGeorge

How to Choose the Right Fonts for Your Brand

Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.

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Marketing, Branding, Website Design Alyssa DeGeorge Marketing, Branding, Website Design Alyssa DeGeorge

10 Words Used in Graphic Design Lingo You Should Know

In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.

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Marketing, Branding Alyssa DeGeorge Marketing, Branding Alyssa DeGeorge

Our Step-by-Step Brand Identity Process

We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.

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Branding, Business, Business Growth Alyssa DeGeorge Branding, Business, Business Growth Alyssa DeGeorge

What is a Brand Style Guide and Why You Need One

Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.

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Business, Consulting, Messaging, Branding, StoryBrand Mahla Hoffbeck Business, Consulting, Messaging, Branding, StoryBrand Mahla Hoffbeck

Debunking 3 Myths about Brand Messaging

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

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