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Strategy + Management, Marketing Jessica Heeg Strategy + Management, Marketing Jessica Heeg

How to Exclude Internal Traffic in GA4

What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.

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