If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.

Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.

Lots of people think they shouldn’t “waste their time” on email marketing, and they should instead put their effort towards social media marketing. But email marketing isn’t dead! If you’re underestimating the power of email marketing, you’re seriously missing out. Here are six reasons why.

The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.

If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.

People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.

Today, we’re sharing six ideas to encourage your audience to join your email list.

If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.