Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.

Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.

We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.

A quick rundown on Brand Messaging, the power of story, and BrandScripts for your business.

Lots of people struggle to succinctly respond to the question — "What do you do?" A one-liner is a brief one to three-sentence statement that quickly and clearly helps you answer this question confidently.