The H+Co Blog

Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION

Latest Posts

Must-Reads

Browse All Blogs


Marketing, Branding Alyssa DeGeorge Marketing, Branding Alyssa DeGeorge

10 Words Used in Graphic Design Lingo You Should Know

In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.

Read More
Branding, Strategy + Management Alyssa DeGeorge Branding, Strategy + Management Alyssa DeGeorge

What is a Brand Style Guide and Why You Need One

Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.

Read More

Get On The List

Subscribe for marketing tips + finance content + small business owner motivation — straight to your inbox

Get access to our free downloadable resources.

These freebies are all created specifically for small businesses. Don’t miss out on these free downloads that answer questions, provide clarity, and outline specific actions to take to build your business.