the H+Co blog
Your Go-to Resource for small business STRATEGY, finance, marketing, SEO, website design + ENTREPRENEURIAL MOTIVATION
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The 10 Best Script Fonts on Squarespace
While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.
4 Legal Components Your Website (Probably) Needs
There are many joys that come with owning a business. We get that for most business owners, legal things (and taxes) are not on that list, but pay attention because this blog has some important info for protecting your business. Today, we’re breaking down legal components you should be aware of for your business’s website and how to implement them.
Why We Use Squarespace + How It Stacks Up to Other Platforms
How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.
How Often Should You Update Your Website?
Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.
The Essential 10 Step Website Pre-Launch Checklist
Creating a website involves attention to detail. Amidst design and content discussions, small yet vital aspects often shine. Before launching your site, a critical checklist emerges: ten essential tasks. This downloadable PDF guide ensures a seamless debut or enhances your existing site. Custom SEO titles, functional tests, legal compliance – each step matters. Complete them for a confident website launch.
6 Reasons Why Your Website Isn’t Converting
Your website should be your business's ultimate sales tool; if you can’t remember the last time it got you a lead, it’s time to make some changes. If you’re finding yourself feeling frustrated at the lack of action on your website, you might be making one (or multiple) of these common mistakes.
A Peek Into Our Website Design Process
Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!
6 Design Tips to Make Your Website Stand Out
A successful website is a balancing act of strategy, copywriting and design. Today, we’re talking all about design. Once you’ve nailed down your website strategy and copy, how do you make your website look amazing and stand out online?
Checklist: 10 Essential Elements Your Website Homepage Needs
Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!
4 Things Your Website Should Do (Besides Look Good)
Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.
SEO for Squarespace: How to Rank Well on Google
What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.
The 7 Pages Every Small Business Website Needs
Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.
The Ultimate Guide to Choosing Images for Your Website
People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.
5 Things Every Website Needs
Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.