A successful website is a balancing act of strategy, copywriting and design. Today, we’re talking all about design. Once you’ve nailed down your website strategy and copy, how do you make your website look amazing and stand out online?

Lots of people think they shouldn’t “waste their time” on email marketing, and they should instead put their effort towards social media marketing. But email marketing isn’t dead! If you’re underestimating the power of email marketing, you’re seriously missing out. Here are six reasons why.

People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.

Today, we’re sharing six ideas to encourage your audience to join your email list.

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.

Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.

Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.

What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.

Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.

People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.

Many business owners tell me that their number one marketing strategy is to use paid advertising. But ads aren’t going to help you if you have a weak message, boring branding, and an ugly website. Take these 7 steps first.

Let’s be real: Being an entrepreneur is so much freakin’ work. It can be super stressful. It often feels like you’re on an island and have to figure everything out alone. You bootstrap. You hustle. You work like hell.