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StoryBrand, Website Design Mahla Hoffbeck StoryBrand, Website Design Mahla Hoffbeck

A Peek Into Our Website Design Process

Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!

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Copywriting, StoryBrand, Website Design Mara Deyo Copywriting, StoryBrand, Website Design Mara Deyo

How to Write a Better About Page with the StoryBrand Framework

The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.

If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.

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StoryBrand, Website Design Mahla Hoffbeck StoryBrand, Website Design Mahla Hoffbeck

Checklist: 10 Essential Elements Your Website Homepage Needs

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

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Business, Consulting, Messaging, Branding, StoryBrand Mahla Hoffbeck Business, Consulting, Messaging, Branding, StoryBrand Mahla Hoffbeck

Debunking 3 Myths about Brand Messaging

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

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