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Branding, Business, Business Growth Alyssa DeGeorge Branding, Business, Business Growth Alyssa DeGeorge

What is a Brand Style Guide and Why You Need One

Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.

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Business, Bookkeeping Lane Hoffbeck Business, Bookkeeping Lane Hoffbeck

The Problem with Bare Minimum Bookkeeping

Every business has to do bookkeeping. It’s one of those “comes with the territory of having a business” things. Sure, you have to do your books for taxes every year, but have you considered the other benefits of keeping good books? Have you thought about how valuable your bookkeeping can be for building a healthy, growing business?

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Business, Consulting Lane Hoffbeck Business, Consulting Lane Hoffbeck

How To Pick a Name for Your Business (or Product)

What’s really in a name? How important is it that you pick the “right” name for your business? Will any name do?

Well, a lot is packed into a business name. Names matter. So today, we’re talking about how to choose the right name for your business, giving you a framework to follow, and going over some tips to make sure all your bases are covered legally.

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Learn how to wield your influence

We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.

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Business Growth, Musings, Business Lane Hoffbeck Business Growth, Musings, Business Lane Hoffbeck

What’s your Run Rate?

If you think I’m asking you how fast you can run a mile, then make sure you read this blog!

Run rate is a simple and quick way to help you forecast your financials. It looks at what you have done in the past (revenue, profit, expenses, etc.) and replicates it moving forward into the future for the rest of the year.

My goal here is that by the end of this blog you not only know what your run rate is, but you also know how to consistently be aware of it.

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Business Growth, Musings, Business Lane Hoffbeck Business Growth, Musings, Business Lane Hoffbeck

Get the Haircut

How something as simple as a haircut can make a big impact on our businesses. Yes, this is a blog about a haircut. I’d neglected my self-care for too long, and when I finally got the haircut — it reminded me of something so important: business health and business owner health are directly correlated.

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Business, Consulting, Messaging, Branding, StoryBrand Mahla Hoffbeck Business, Consulting, Messaging, Branding, StoryBrand Mahla Hoffbeck

Debunking 3 Myths about Brand Messaging

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

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