Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.

We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.

In this blog post, we explore the power of the StoryBrand BrandScript, a proven framework that helps businesses clarify their message and connect with customers. We break down the essential components of a BrandScript and explain how it can be used to create a clear, compelling story that resonates with your audience and drives business growth.

Lots of people struggle to succinctly respond to the question — "What do you do?" A one-liner is a brief one to three-sentence statement that quickly and clearly helps you answer this question confidently.