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Digital Marketing, Marketing Jessica Heeg Digital Marketing, Marketing Jessica Heeg

The Ultimate Guide to Google Analytics GA4 Setup for Beginners

GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.

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Marketing, Branding Alyssa DeGeorge Marketing, Branding Alyssa DeGeorge

Our Step-by-Step Brand Identity Process

We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.

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Business Growth, SEO Lane Hoffbeck Business Growth, SEO Lane Hoffbeck

Unveiling the Power of Google Reviews for Boosting your SEO Strategy

Did you know that receiving Google Reviews is a great way to increase your business’ local search rank?  There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.

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Business Growth, Community Lane Hoffbeck Business Growth, Community Lane Hoffbeck

Why We Chose Oceanside, CA as Our Life and Small Business HQ

Location isn't just coordinates , it's a heartbeat. Oceanside, California captured our hearts — a town full and alive with diversity, an entrepreneurial spirit, and a contagious underdog energy. We're inspired by this place we call home, and we wanted to share a little bit more why! If you're eager to see your business thrive in Oceanside, CA, let's chat. We deeply believe that this vibrant community of ours only gets better and better when more entrepreneurs like you add to it.

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Bookkeeping, Business Growth Lane Hoffbeck Bookkeeping, Business Growth Lane Hoffbeck

Avoid These 3 Bookkeeping Issues & Use Quickbooks Connections Right

Trust us, you do not want to make these bookkeeping mistakes in Quickbooks Online. Get practical steps for setting up your bank and account connections so your data imports automatically and smoothly and learn about 3 common connection mistakes to avoid (and what to do if you already stepped in it). If you use Quickbooks Online, save yourself the stress and headaches of messing up your bookkeeping and be sure to read this blog.

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Business, Bookkeeping Lane Hoffbeck Business, Bookkeeping Lane Hoffbeck

The Problem with Bare Minimum Bookkeeping

Every business has to do bookkeeping. It’s one of those “comes with the territory of having a business” things. Sure, you have to do your books for taxes every year, but have you considered the other benefits of keeping good books? Have you thought about how valuable your bookkeeping can be for building a healthy, growing business?

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Business, Consulting Lane Hoffbeck Business, Consulting Lane Hoffbeck

How To Pick a Name for Your Business (or Product)

What’s really in a name? How important is it that you pick the “right” name for your business? Will any name do?

Well, a lot is packed into a business name. Names matter. So today, we’re talking about how to choose the right name for your business, giving you a framework to follow, and going over some tips to make sure all your bases are covered legally.

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Musings Lane Hoffbeck Musings Lane Hoffbeck

A Few Thoughts on Perfectionism

I’m a recovering perfectionist. No…for real. But perfect is perfect, right? Sounds pretty great to me. The problem is perfectionism takes all of these great values that embody greatness and excellence – and then takes a hard left turn.


Over the years, I’ve gathered some of my favorite thoughts on perfectionism to help me in my continued recovery effort, and now I’m sharing them with you

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Learn how to wield your influence

We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.

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Business Growth, Musings, Business Lane Hoffbeck Business Growth, Musings, Business Lane Hoffbeck

What’s your Run Rate?

If you think I’m asking you how fast you can run a mile, then make sure you read this blog!

Run rate is a simple and quick way to help you forecast your financials. It looks at what you have done in the past (revenue, profit, expenses, etc.) and replicates it moving forward into the future for the rest of the year.

My goal here is that by the end of this blog you not only know what your run rate is, but you also know how to consistently be aware of it.

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Business Growth, Musings, Business Lane Hoffbeck Business Growth, Musings, Business Lane Hoffbeck

Get the Haircut

How something as simple as a haircut can make a big impact on our businesses. Yes, this is a blog about a haircut. I’d neglected my self-care for too long, and when I finally got the haircut — it reminded me of something so important: business health and business owner health are directly correlated.

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Consulting, Coaching, Finance Lane Hoffbeck Consulting, Coaching, Finance Lane Hoffbeck

Find the Best Bank and Credit Card for Your Small Business

Banks are in the headlines most days right now. Another one failed. Another one at risk of failure. Another large bank acquires a small bank, yet once again.

It seems like a suitable time for us at Hoffbeck + Co to share with you all what we believe are the best banks for your small business. While we are at it, we will throw in our favorite small business credit cards as well.

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