GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

Learn how to complete the Google Analytics [GA4] setup and eliminate the red notification bar at the top of your dashboard with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.

We’ve outlined our comprehensive brand identity process for you! From gathering the essential information and crafting mood boards to refining logos and delivering final brand assets, our step-by-step approach ensures brand consistency and appeal. Read this blog to see how we guide you through the process to get to your authentic brand identity.

Did you know that receiving Google Reviews is a great way to increase your business’ local search rank?  There are a lot of platforms that you can get reviews on, but Google Reviews have a lot of power to affect your local SEO search results because most people search on Google. Take this as your sign — your Google Business Profile should be set up, and you should be trying to get great reviews.

Location isn't just coordinates , it's a heartbeat. Oceanside, California captured our hearts — a town full and alive with diversity, an entrepreneurial spirit, and a contagious underdog energy. We're inspired by this place we call home, and we wanted to share a little bit more why! If you're eager to see your business thrive in Oceanside, CA, let's chat. We deeply believe that this vibrant community of ours only gets better and better when more entrepreneurs like you add to it.

Trust us, you do not want to make these bookkeeping mistakes in Quickbooks Online. Get practical steps for setting up your bank and account connections so your data imports automatically and smoothly and learn about 3 common connection mistakes to avoid (and what to do if you already stepped in it). If you use Quickbooks Online, save yourself the stress and headaches of messing up your bookkeeping and be sure to read this blog.

Every business has to do bookkeeping. It’s one of those “comes with the territory of having a business” things. Sure, you have to do your books for taxes every year, but have you considered the other benefits of keeping good books? Have you thought about how valuable your bookkeeping can be for building a healthy, growing business?

What’s really in a name? How important is it that you pick the “right” name for your business? Will any name do?

Well, a lot is packed into a business name. Names matter. So today, we’re talking about how to choose the right name for your business, giving you a framework to follow, and going over some tips to make sure all your bases are covered legally.

I’m a recovering perfectionist. No…for real. But perfect is perfect, right? Sounds pretty great to me. The problem is perfectionism takes all of these great values that embody greatness and excellence – and then takes a hard left turn.

Over the years, I’ve gathered some of my favorite thoughts on perfectionism to help me in my continued recovery effort, and now I’m sharing them with you

We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.

If you think I’m asking you how fast you can run a mile, then make sure you read this blog!

Run rate is a simple and quick way to help you forecast your financials. It looks at what you have done in the past (revenue, profit, expenses, etc.) and replicates it moving forward into the future for the rest of the year.

My goal here is that by the end of this blog you not only know what your run rate is, but you also know how to consistently be aware of it.

How something as simple as a haircut can make a big impact on our businesses. Yes, this is a blog about a haircut. I’d neglected my self-care for too long, and when I finally got the haircut — it reminded me of something so important: business health and business owner health are directly correlated.

Banks are in the headlines most days right now. Another one failed. Another one at risk of failure. Another large bank acquires a small bank, yet once again.

It seems like a suitable time for us at Hoffbeck + Co to share with you all what we believe are the best banks for your small business. While we are at it, we will throw in our favorite small business credit cards as well.

Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.

Looking for effective management tips? This guide provides seven essential management practices that are perfect for small businesses. Focus on your team and get things done!

What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.

A healthy business isn’t random. It takes work. Find out what it takes to foster a healthy business as Lane breaks down the key attributes of business health and why committing to it is so important.

We've broken down four common mistakes startups make over and over again. Too many small businesses fail. Don't be one of them.