People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.

Today, we’re sharing six ideas to encourage your audience to join your email list.

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.

Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.

Looking for effective management tips? This guide provides seven essential management practices that are perfect for small businesses. Focus on your team and get things done!

What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.

A healthy business isn’t random. It takes work. Find out what it takes to foster a healthy business as Lane breaks down the key attributes of business health and why committing to it is so important.

Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.

People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.

Over the years I’ve debated about what to call myself. I help businesses solve problems. Does that make me a consultant or a coach? Here are my thoughts.

Many business owners tell me that their number one marketing strategy is to use paid advertising. But ads aren’t going to help you if you have a weak message, boring branding, and an ugly website. Take these 7 steps first.

After six years of writing copy for brands, I realized we needed a framework for writing great copy. So, Lane and I developed a 3-step plan for copywriting success. Here’s what we came up with.

I love Mondays! But it wasn’t always this way. Mondays started to change when I realized that I could act on Mondays instead of Mondays acting on me. Here’s how I reframed my thoughts.

One of our favorite ways to kick off the new year is to reflect on the previous year and all it held. 2022 brought a graduation, a six-year workaversary, new services, new clients, and so much more. Keep reading for our 2022 recap + a sneak peek at what’s to come in 2023!

We feel so honored to have been nominated for a local story in Shoutout SoCal, an online publication and community that highlights small businesses in our area.

Have you ever considered your website might be harming you more than helping you? Do these five things on your website so it starts working for you, not against you.

We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.

In this blog post, we explore the power of the StoryBrand BrandScript, a proven framework that helps businesses clarify their message and connect with customers. We break down the essential components of a BrandScript and explain how it can be used to create a clear, compelling story that resonates with your audience and drives business growth.