Creating a website involves attention to detail. Amidst design and content discussions, small yet vital aspects often shine. Before launching your site, a critical checklist emerges: ten essential tasks. This downloadable PDF guide ensures a seamless debut or enhances your existing site. Custom SEO titles, functional tests, legal compliance – each step matters. Complete them for a confident website launch.

Every business has to do bookkeeping. It’s one of those “comes with the territory of having a business” things. Sure, you have to do your books for taxes every year, but have you considered the other benefits of keeping good books? Have you thought about how valuable your bookkeeping can be for building a healthy, growing business?

Your website should be your business's ultimate sales tool; if you can’t remember the last time it got you a lead, it’s time to make some changes. If you’re finding yourself feeling frustrated at the lack of action on your website, you might be making one (or multiple) of these common mistakes.

What’s really in a name? How important is it that you pick the “right” name for your business? Will any name do?

Well, a lot is packed into a business name. Names matter. So today, we’re talking about how to choose the right name for your business, giving you a framework to follow, and going over some tips to make sure all your bases are covered legally.

Solid SEO (search engine optimization) keywords are the foundation of your SEO strategy. We get that most small business owners know SEO is something they need, but it usually seems overwhelming and complex leaving them feeling unsure where to start. That’s why we’re taking it back to basics today and breaking down all things SEO keywords – what they are, how to find them, and how to use them.

Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!

I’m a recovering perfectionist. No…for real. But perfect is perfect, right? Sounds pretty great to me. The problem is perfectionism takes all of these great values that embody greatness and excellence – and then takes a hard left turn.

Over the years, I’ve gathered some of my favorite thoughts on perfectionism to help me in my continued recovery effort, and now I’m sharing them with you

A successful website is a balancing act of strategy, copywriting and design. Today, we’re talking all about design. Once you’ve nailed down your website strategy and copy, how do you make your website look amazing and stand out online?

We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.

If you think I’m asking you how fast you can run a mile, then make sure you read this blog!

Run rate is a simple and quick way to help you forecast your financials. It looks at what you have done in the past (revenue, profit, expenses, etc.) and replicates it moving forward into the future for the rest of the year.

My goal here is that by the end of this blog you not only know what your run rate is, but you also know how to consistently be aware of it.

Lots of people think they shouldn’t “waste their time” on email marketing, and they should instead put their effort towards social media marketing. But email marketing isn’t dead! If you’re underestimating the power of email marketing, you’re seriously missing out. Here are six reasons why.

How something as simple as a haircut can make a big impact on our businesses. Yes, this is a blog about a haircut. I’d neglected my self-care for too long, and when I finally got the haircut — it reminded me of something so important: business health and business owner health are directly correlated.

The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.

If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.

Banks are in the headlines most days right now. Another one failed. Another one at risk of failure. Another large bank acquires a small bank, yet once again.

It seems like a suitable time for us at Hoffbeck + Co to share with you all what we believe are the best banks for your small business. While we are at it, we will throw in our favorite small business credit cards as well.

People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.

Today, we’re sharing six ideas to encourage your audience to join your email list.

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.

Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.

Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!

Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.